DirectGC™ Proof of Concept

In this video we show an example for a fictional company (Flying Lift Horizons) and product (electrical aircraft EV Tall) on several markets (US, UK, MX, BR).

At first glance, this may look like a simple side-by-side of social posts across four markets. But behind each screen is a full demonstration of how DirectGC™ reimagines the entire multilingual content lifecycle—from intent to output.

The fictional brand FlyingLift Horizon and its zero-emissions eVTOL aircraft serve as a clear, relatable test case. The pilot showcases content created natively for English (US and UK), Spanish (Mexico), and Portuguese (Brazil), using no source-based translation at all. Each version is built from the ground up with its own cultural signals, stylistic tone, and marketing voice—yet all remain true to the original intent and product truth.

Unlike traditional localization workflows, which rely heavily on post-editing and reference glossaries, DirectGC™ uses structured intent mapping, product truth compilation, cultural vector modeling, and real-time quality validation to generate and assess market-ready content. The result: fewer handoffs, better scalability, and outputs that feel written for the audience, not just adapted from another one.

This pilot also highlights how DirectGC™ supports content orchestration at scale: campaign assets, brand voice, terminology, and style guides are all encoded and applied through reusable semantic modules and orchestration logic. The video walks through this process visually, ending with examples of how each market’s content feels authentic and tailored—while remaining consistent in message and brand identity.

In essence, this pilot isn't just about automation. It’s about intentional automation, where every element—from emojis to metaphors—is aligned with what truly resonates in each market.